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Coldwell Banker Tomlinson: A Household Name

Real Estate Marketing & Technology

More than 80 years ago, Shelley Johnson's great-grandfather founded the company that would eventually become Northwest Real Estate Brokers, selling farms in the Spokane and Palouse areas of Washington. From those relatively humble beginnings, the brokerage has blossomed into a multi-faceted operation, boasting 23 offices and a 1000-agent group operating under the Coldwell Banker, Century 21, and Sotheby's International Realty banners with brands across eastern Washington, Idaho, and western Montana.

However, that kind of growth doesn't come without hard work, and what was once a single-family company is now a multi-generational brand, with several local families serving as owners. That includes Johnson, the current Chief Executive Officer/Member of Northwest Real Estate Brokers also known as The Tomlinson Group of Companies. In particular, Coldwell Banker Tomlinson has experienced continued success in the midst of challenges presented by the COVID-19 pandemic. From strategic mergers to digital partnerships to a positive corporate culture, CB Tomlinson met any challenges head on to become the go-to real estate agency in the markets they serve in the Pacific Northwest.


An independent for years, Northwest Real Estate Brokers initially affiliated with Coldwell Banker nearly a decade and a half ago. Since then, CB Tomlinson has become one of the most recognized and trusted real estate names in the area, working collaboratively with its agents and community, as well as Delta Media Group®, which they partnered with in 2018, while also focusing on meaningful growth opportunities.

Read on to Learn More About Coldwell Banker Tomlinson and their more than 80 years in the real estate industry. 

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