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Are Virtual Tours & Open Houses a Permanent Fixture for Real Estate?

Real Estate Marketing & Technology

When COVID-19 struck, real estate faced a turning point.

The pandemic is creating challenges for everyone, all of them difficult. In the real estate industry, old ways of doing business became unworkable overnight. Just consider the average day: Until March, sales associates spent hours on face-to-face contact. A home showing was the centerpiece of most transactions.

In those first weeks of shelter-in-place, millions of real estate experts came together to find new ways of doing things, knowing their professional community depended on it. Virtual tours and virtual open houses are emblematic of that effort. They've become some of the most popular real estate marketing tools.

But are they here to stay?

Read on to take a closer look at how virtual showing and open houses are shaping the future of the real estate industry.

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