Texting––formally called SMS for Short Message Service––is exploding in digital marketing.
Gone are the days when your customers had a limited number of texts to hoard every month. Virtually all smartphone owners have hundreds, thousands, or unlimited texts. With the relaxation of those old restrictions, the text is transforming into a compelling, personalized medium for starting conversations.
Over six billion texts are sent every day in the U.S., adding up to a whopping 180 billion every month. And customers are on board: 75% of those surveyed said they are comfortable getting texts from brands as long as they are opt-in. 67% have said they want the option to schedule appointments by text.
SMS Text Marketing & Millennial Buyers
Over the last few years, Millennials have turned out by the thousands leaving many wondering what they want when it comes to real estate.
The future is now, and Millennials are here: Pew Research found they've been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far.